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Our Story

Masagana, a Filipino word meaning plentiful or abundant, was founded in 1998.

Here at Masagana Oriental, we know what it’s like to miss home. It happens once in a while. Most often, it’s the little things that we miss the most. The sound of the rooster as it greets the morning sun, the tricycle, the jeepney, even your annoying neighbor who blasts the latest songs by Lito Camo day in and day out. It could also be the everyday things like the aroma of Nanay’s Sinigang early in the morning, Tatay’s adobo, or Lola’s pancit. If only we could bring our whole barangay overseas with us, we would be that happiest people around. If only we could find a way to feel closer to home.

We are passionate about serving the community with products from home. As the leading Online Filipino Grocery Store in Sydney, Masagana Oriental offers a wide range of products that bring the flavors and comforts of the Philippines to your doorstep. We also offer many other services for you including remittances, door-to-door, credit-to-bank, balikbayan boxes to send home, and many more. Whether you’re from Luzon, Visayas, or Mindanao, we have the products you will love.

Slowly and organically, Masagana Oriental Variety Store began to grow into the local area’s first independently owned and operated specialty store. Today, we have more than a thousand grocery and specialty items, including beauty products available in 3 stores as well as an online store for you to choose from.

We may not be able to fly you back to the Philippines, but we at Masagana Oriental Variety Store can definitely make you feel closer to home. We are passionate about delivering the right products from home for you and our services are second to none. Come visit us, give us a call, or shoot us an email through our Contact Us page. Let us help you feel closer to the Philippines; Because here at Masagana Oriental, we know that there’s nothing better than home.